Who does the High School Market include?

The High School Market specifically targets applicants who are currently attending high school. This demographic is crucial for Navy recruiting efforts, as it represents potential candidates who are at a pivotal point in their education and are considering their future career options, including military service. Engaging with current high school students allows recruiters to inform them about the opportunities and benefits of joining the Navy as they prepare to graduate. This group is often seen as being more receptive to information on enlistment compared to older individuals who may be more established in their careers or education paths. Therefore, focusing on students who are actively in high school is key for effective recruitment strategies.