Which group is included in the High School Market?

The correct answer is that anyone attending high school is included in the High School Market. This classification focuses specifically on students who are currently enrolled in high school, making them a critical demographic for recruiting efforts. These individuals are generally within the ages of 14 to 18 and represent a key opportunity for the Navy to engage with potential recruits early in their educational career.

Targeting this group allows recruiters to provide information about naval careers and enlistment opportunities before they graduate. Engaging high school students can result in a pipeline of motivated recruits who have had the chance to explore the advantages of joining the Navy while completing their education.

The other groups mentioned do not fit into the High School Market as precisely. Individuals aged 22-39 who have graduated typically belong to a different age category focused on post-secondary education or workforce entry. Those pursuing vocational training might be in high school or post-secondary education, but they are not exclusively high school students. Individuals who have dropped out of high school, while they may have had similar opportunities, are not currently part of the high school demographic that the Navy specifically aims to recruit.