What is defined as the Primary Market?

The definition of the Primary Market in the context of Navy Recruiting focuses on individuals who are at the right age and educational stage to enlist in the Navy. Those who are 17-21 years old and attending high school or an accredited post-secondary school make up the core target demographic for recruitment efforts. This age range reflects the ideal enlistment candidates, as they are usually looking for opportunities that align with their educational and career aspirations.

Recruiters specifically target this group because they are of the appropriate age to enlist, and often seek pathways like military service to enhance their future opportunities, including education and career development. This demographic represents a strategic focus for attracting new recruits who can benefit from Navy training and education programs while also meeting the Navy's personnel needs.