What is a characteristic of the Primary Market?

A characteristic of the Primary Market is that it typically consists of a demographic that is aged 17-21 and often includes individuals who are attending school. This age group is crucial for Navy recruiting as they represent a significant portion of potential recruits who are looking for opportunities to serve in the Navy while possibly considering their educational goals.

Situating recruitment efforts around this age group allows recruiters to tap into a population that is in a transitional phase of life, where they are making significant decisions about their futures, including education and career paths. Engaging with this demographic is essential for fostering interest in Navy enlistment and ensuring that the recruitment strategies align with the realities of potential recruits’ lives at this stage.