How does the RLMM view the use of incentives in recruiting?

The Navy Recruiting Leadership and Management Manual (RLMM) acknowledges that incentives can play a significant role in motivating recruiters and enhancing their performance. However, it's crucial that these incentives align with established ethical guidelines to ensure that the recruitment process maintains integrity and trust. The emphasis on ethics ensures that recruiters focus not only on achieving their targets but also on upholding the values of the Navy. This perspective promotes a positive and professional environment where recruiters are encouraged to attract quality candidates without resorting to questionable practices.

The notion that incentives must align with ethical guidelines reinforces the importance of maintaining the Navy's reputation and the trust of potential recruits. By prioritizing ethical considerations, the RLMM ensures that any incentive-based strategies employed contribute positively to the recruiting efforts rather than simply driving numbers at any cost.